Platform

Analytics that explain why calls convert

VoC Insights and ROI Optimizer turn every conversation into decision-ready reporting — by campaign, city, language, and channel — not vanity dashboards.

What you get04
  • Live funnels from connect through qualification and payment
  • Objection and drop-off themes extracted from transcripts
  • Experiment scorecards for voice, script, and timing tests
  • Exports into the BI and warehouse tools you already run

Real-time

Funnel visibility

10

Languages in one view

100+

Configurable cut dimensions

50 Lakh+

Calls feeding the model daily

Capabilities

What operators and growth teams see

01

Conversion funnels

Connect, talk-time, qualification, and close rates broken by campaign, city, and language.

02

Voice of Customer

Recurring objections, competitor mentions, and sentiment shifts surface without manual coding.

03

Experiment scorecards

ROI Optimizer tests report lift with confidence so weak variants are retired quickly.

04

Role-based dashboards

Ops, compliance, and business heads each get the cuts they need without exporting spreadsheets.

05

Cohort comparisons

AI vs human, metro vs tier 2 and tier 3, and channel-sequence performance side by side.

06

Warehouse sync

Event streams and aggregates push into your CRM, CDP, and BI stack on a schedule you control.

Decision speed

Know which ₹ of talk-time is working by afternoon, not month-end

Campaign teams in lending, insurance, and e-commerce cannot wait for weekly vendor reports. Rubic Solution analytics update as calls complete.

  • Spot answer-rate collapse by city before the day is wasted
  • Tie transcript themes to conversion, not just NPS surveys
  • Share the same numbers with agencies and internal ops
  • Keep PII-safe views for partners and auditors

Today’s cut

Connect rate
87%
Top objection

EMI affordability – Hindi belt

Winning variant
Script B + 6–8 PM
Qualified leads
4,820
How insight becomes action

From raw call to next experiment

  1. 01

    Capture outcomes

    Every disposition, transcript, and channel event lands with campaign and cohort tags.

  2. 02

    Surface patterns

    VoC and funnel views highlight where conversion leaks by language, city, and offer.

  3. 03

    Design the test

    ROI Optimizer proposes or accepts controlled changes to voice, prompt, sequence, or timing.

  4. 04

    Publish the win

    Winning configurations promote to production and losers archive with a full history.

Platform integrations

Fits the stack you already run

Two-way sync with CRM, CDP, telephony, and warehouse tooling so agents read and write the same records your teams do.

CRM and sales

01
  • LeadSquared
  • Zoho
  • Microsoft Dynamics
  • Salesforce

CDP and engagement

02
  • Netcore
  • CleverTap

AI and models

03
  • Voxket.ai — speech and language inference

Lending and core

04
  • LOS and core banking systems via API

Everything else

05
  • Customise your integration

Lead & Workflow APIs

06
  • 161 apps
  • Webhooks
  • JSON APIs
Outcomes

Reporting that changes weekly plans

Same day

Insight to experiment

3x

Faster variant decisions

−25%

Wasted dialler minutes

1 view

Shared ops and growth truth

Clarity first

Frequently asked questions

  • Yes. Aggregates and event streams sync to your warehouse and BI tools; transcript access follows role-based controls and India data residency rules.

See your funnel with conversation-level truth

We load a sample of your historical dispositions beside live Rubic Solution calls so the lift is obvious before rollout.

93% of Rubic Solution pilots convert into production deployments.