01
Qualify before handoff
Every digital lead is called and qualified before it reaches a relationship manager.
Banking
HDFC Bank Drove Growth at 60% Lower Cost with Enterprise Voice AI
Enterprise Voice AI drove lending growth at 60% lower cost, with qualification rates climbing to 25%.
85%
Connectivity
25%
Qualification Rate
90%
Peak connect rate
3 weeks
Go live
The challenge
What HDFC Bank needed to solve
Lead volumes from digital campaigns outpaced the calling floor, and unqualified handoffs were consuming relationship manager time.
Deployment snapshot
- Sector
- Banking
- Languages
- Timeline
- Live in 3 weeks
- Connectivity
- 85%
- Qualification Rate
- 25%
Hindi, English, Bengali, Tamil, Telugu
The approach
How the programme was built
02
Omnichannel sequencing
Call, WhatsApp, and SMS share context so the customer never repeats themselves.
03
Continuous experimentation
ROI Optimizer runs controlled tests on voice, script, and call timing, and keeps what wins.
The outcome
Results in production
Qualification rate reached 25% at 85% connectivity, and cost to acquire dropped 60% against the previous outsourced model.
85%
Connectivity
25%
Qualification Rate
23
QA parameters audited
<800ms
Response latency
“Relationship managers only speak to qualified customers now, which changed the economics of the whole funnel.”
Business Head, Retail Assets
HDFC Bank
85%Connectivity
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Connectivity
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3x
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Run this playbook on your own campaign data
We benchmark a pilot against your current human agent numbers before you commit to a rollout.
93% of our pilots convert to production deployments.