Consumer

Eureka Forbes Boosts Sales by 30% with Rubic Solution

A consumer durables leader rebuilt its demo-booking funnel on Voice AI and lifted sales by 30% without expanding its telecalling floor.

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90%

Connectivity

30%

Increase in Conversions

90%

Peak connect rate

3 weeks

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The challenge

What Eureka Forbes needed to solve

High-intent web leads for water purifiers and vacuum cleaners were going cold because callbacks landed hours later, and regional coverage was thin outside metros.

Deployment snapshot

Sector: Consumer
Languages
Timeline: Live in 3 weeks
Connectivity: 90%
Increase in Conversions: 30%

The approach

How the programme was built

Instant callback

Every web and campaign lead is called immediately, with demo slots booked directly into the field team calendar.

Regional language reach

Language coverage extended demo booking into tier 2 and tier 3 markets without new hiring.

Follow-up that never drops

Abandoned-cart and post-demo sequences run across voice and WhatsApp until the customer responds.

The outcome

Results in production

Connectivity settled at 90% and conversions rose 30%, with the field team spending their day on confirmed demos instead of chasing leads.

90%

Connectivity

30%

Increase in Conversions

QA parameters audited

<800ms

Response latency

“Our technicians now walk into homes that are expecting them. The follow-up simply never drops.”

National Sales Head

Eureka Forbes

90%Connectivity

More outcomes

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