01
Propensity-led calling
Accounts most likely to renew are prioritised and scheduled around answer-rate windows.
Banking
ICICI Bank Cuts Renewal Costs by 60% with Rubic Voice AI Automation
Renewal and retention calling moved to Voice AI, cutting renewal cost by 60% while holding an 85% connect rate.
85%
Connectivity
60%
Lower CAC
90%
Peak connect rate
4 weeks
Go live
The challenge
What ICICI Bank needed to solve
Renewal campaigns were cyclical and enormous, forcing seasonal hiring spikes with the training and quality variance that comes with them.
Deployment snapshot
- Sector
- Banking
- Languages
- Timeline
- Live in 4 weeks
- Connectivity
- 85%
- Lower CAC
- 60%
Hindi, English, Marathi, Gujarati, Tamil
The approach
How the programme was built
02
Handoff on request
Transfer to a relationship manager triggers the moment a customer asks for one.
03
Policy-aligned data handling
India data residency, consent capture, and recording retention configured to internal policy.
The outcome
Results in production
Renewal cost per account fell 60% and connectivity held at 85% through peak windows, with no seasonal hiring.
85%
Connectivity
60%
Lower CAC
23
QA parameters audited
<800ms
Response latency
“Peak season stopped being a hiring problem. Capacity is now a configuration change.”
Vice President, Retail Operations
ICICI Bank
85%Connectivity
More outcomes
All case studiesOther programmes running on Rubic Solution
B2B Commerce
IndiaMART
How IndiaMART Deployed India's Largest Agentic AI System in Live Commerce
15%
Lower Cost
20%
Higher Conversions
Consumer
Eureka Forbes
Eureka Forbes Boosts Sales by 30% with Rubic Solution
90%
Connectivity
30%
Increase in Conversions
BFSI
IIFL Finance
IIFL Finance Achieves 3x Conversions & 3.2x Lower AHT with Voice AI
3x
Higher Conversions
3.2x
Lower AHT
Run this playbook on your own campaign data
We benchmark a pilot against your current human agent numbers before you commit to a rollout.
93% of our pilots convert to production deployments.