01
Elastic capacity
Agent capacity absorbs campaign spikes without queueing or seasonal hiring.
Banking
Kotak Bank Doubles Lead Completions in Peak Campaign Windows
Kotak doubled lead completions during peak campaign windows by absorbing volume spikes with Voice AI.
70%
Connectivity
2x
Conversions
90%
Peak connect rate
2 weeks
Go live
The challenge
What Kotak Bank needed to solve
Campaign bursts created queues that human capacity could not clear inside the window when intent was still warm.
Deployment snapshot
- Sector
- Banking
- Languages
- Timeline
- Live in 2 weeks
- Connectivity
- 70%
- Conversions
- 2x
Hindi, English, Marathi, Gujarati
The approach
How the programme was built
02
Smart retry scheduling
Retries move across answer-rate windows and channels instead of repeating the same attempt.
03
Live campaign visibility
Dashboards track completion rate by campaign, language, and city while the window is still open.
The outcome
Results in production
Lead completions doubled inside peak windows while connectivity held at 70%.
70%
Connectivity
2x
Conversions
23
QA parameters audited
<800ms
Response latency
“Campaign spikes used to decide our numbers. Now the window closes with the queue cleared.”
Head of Campaign Operations
Kotak Bank
70%Connectivity
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Run this playbook on your own campaign data
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