Platform

Lead management that knows who to reach next

Lead Intelligence and Omnichannel Engagement decide priority, channel, and timing so every touch continues the last one — no spam, no lost context.

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What you get04

Propensity scoring from behavioural data on 10 Cr+ Indian consumers
Smart scheduling inside answer-rate windows per city and cohort
Connected journeys across call, WhatsApp, SMS, and in-app
TRAI-aligned DND scrubbing and consent capture on every sequence

10 Cr+

Consumer behavioural profiles

90%

Peak connect rate

Channels in one journey

100+

Enterprise configurations

Capabilities

From lead list to orchestrated outreach

Propensity prioritisation

Ranks who is worth calling now versus later using Indian consumer behavioural signals, not FIFO queues.

Smart scheduling

Retries land inside answer-rate windows by city and cohort instead of hammering the same number.

Omnichannel sequences

Call, WhatsApp, SMS, and in-app share state so the next channel never repeats the last question.

Anti-spam compliance

DND scrubbing, consent checks, and frequency caps sit in the dial and message path by default.

CRM two-way sync

Ownership, status, and next-best-action write back so sales and collections teams work one record.

Nurture and recycle

Not-now leads park into timed nurture instead of being discarded or over-dialled.

Orchestration

Every channel knows what the last one heard

Disconnected diallers and blast tools create repetition and TRAI risk. Rubic Solution keeps one conversation graph across voice and messaging.

WhatsApp follows a missed call with the exact open objection
SMS carries payment or document links after a consented voice ask
In-app prompts resume when the customer opens the product again
Human ownership locks when a deal needs a relationship manager

Lead journey

Priority score: 0.86
Next channel: Voice → WhatsApp
Window: 7–9 PM IST
Consent: Captured

Rollout

How lead management goes live

01
Ingest and score
CRM and campaign leads land with propensity scores and suppression lists applied.
02
Design sequences
Channel order, frequency caps, and handoff rules are configured per product journey.
03
Pilot on one cohort
Compare connect and conversion against your current dialler on matched lead batches.
04
Scale with Control Tower
Expand cities and products while keeping audit logs, CRM sync, and QA attached.

Platform integrations

Fits the stack you already run

Lead events, dispositions, and outreach status sync with the CRM, CDP, and telephony stack your teams already operate.

CRM and sales

LeadSquared
Zoho
Microsoft Dynamics
Salesforce

CDP and engagement

Netcore
CleverTap

AI and models

Voxket.ai — speech and language inference

Lending and core

LOS and core banking systems via API

Everything else

Customise your integration

Lead & Workflow APIs

161 apps
Webhooks
JSON APIs

Outcomes

What changes in outreach economics

90%

Peak connect rate

More qualified conversations

−40%

Wasted dials on cold leads

2–3 wks

Pilot timeline

Proof

Outreach stacks running on Rubic Solution

All case studies

B2B Commerce

IndiaMART

How IndiaMART Deployed India's Largest Agentic AI System in Live Commerce

15%

Lower Cost

20%

Higher Conversions

Consumer

Eureka Forbes

Eureka Forbes Boosts Sales by 30% with Rubic Solution

90%

Connectivity

30%

Increase in Conversions

Banking

Kotak Bank

Kotak Bank Doubles Lead Completions in Peak Campaign Windows

70%

Connectivity

Conversions

Clarity first

Frequently asked questions

Yes. Control Tower syncs two-way with your CRM so ownership, status, and notes stay authoritative there while Rubic Solution orchestrates outreach.

Prioritise your next campaign the way the platform would

Bring a lead export — we score it, design a channel sequence, and pilot against your current connect rates.

Book a demo

93% of Rubic Solution pilots convert into production deployments.