Logistics

Delhivery Cuts Rider Acquisition Cost by 4x with Voice AI

Rider hiring and onboarding moved to Voice AI, cutting rider acquisition cost by 4x at 90% connectivity.

90%

Connectivity

40%

Lower CAC

90%

Peak connect rate

3 weeks

Go live

The challenge

What Delhivery needed to solve

Rider supply had to be replenished continuously across hundreds of hubs, and screening calls were repetitive, high-volume, and time-sensitive.

Deployment snapshot

Sector
Logistics
Languages

Hindi, English, Bengali, Tamil, Telugu, Kannada

Timeline
Live in 3 weeks
Connectivity
90%
Lower CAC
40%
The approach

How the programme was built

01

Automated screening

Calls confirm licence, vehicle, city, and shift preference before a recruiter is involved.

02

Onboarding nudges

Reminders and document prompts run on voice and WhatsApp until the rider is active.

03

Hub-level visibility

Dashboards show the supply pipeline by city and shift so hubs can plan ahead.

The outcome

Results in production

Rider acquisition cost fell 4x with 90% connectivity, and recruiters now spend their time only on riders ready to onboard.

90%

Connectivity

40%

Lower CAC

23

QA parameters audited

<800ms

Response latency

“Screening runs around the clock now, so hubs never wait on the recruiting team to catch up.”

Head of Rider Supply

Delhivery

90%Connectivity

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