01
Clear split of work
Voice AI covers first contact and qualification while the in-house team handles sanctioned files.
NBFC
Bathiya Finance Cuts Acquisition Cost by 4x with Rubic Voice AI
An NBFC cut acquisition cost by 4x on secured lending journeys with a two-week pilot that went straight to production.
1.3x
Lower AHT
1.2x
Higher Connectivity
90%
Peak connect rate
2 weeks
Go live
The challenge
What Bathiya Finance needed to solve
A small in-house calling team could not cover the lead base, and outsourced vendors delivered inconsistent quality across languages.
Deployment snapshot
- Sector
- NBFC
- Languages
- Timeline
- Live in 2 weeks
- Lower AHT
- 1.3x
- Higher Connectivity
- 1.2x
Hindi, English, Gujarati, Marathi
The approach
How the programme was built
02
Full catchment coverage
Every branch catchment is covered in its own language without adding headcount.
03
Standardised audits
Quality audits run across the entire lead base rather than a sampled few calls.
The outcome
Results in production
Acquisition cost dropped 4x, handling time improved 1.3x, and connectivity rose 1.2x.
1.3x
Lower AHT
1.2x
Higher Connectivity
23
QA parameters audited
<800ms
Response latency
“For the first time, every lead in the base gets the same quality of first call.”
Chief Operating Officer
Bathiya Finance
1.3xLower AHT
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