Platform

The agents, and everything underneath them.

Rubic runs the full conversation stack — the carrier connections, the numbers, the routing and the dialer, and the AI agents that work on top of them. Buy a piece of it, or a workflow that uses all of it.

The agents

Many Platforms. One system behind them.

Each agent is a channel, not a separate product. A workflow picks whichever suits the moment — a call when it's urgent, a message when a document is needed, an email when a paper trail is the point — and hands off between them without losing the thread.

01

Voice AI agent

Inbound and outbound calls that hold a real conversation — handling interruptions, answering follow-ups, switching language mid-call, and capturing commitments with dates rather than free text. Sub-400ms response, so it doesn't feel like waiting for a machine.

  • Auto-retry on no pickup
  • retry at the customer's request
  • inbound and outbound
  • handoff to a human where the workflow allows it
02

WhatsApp AI agent

Where documents, photographs and videos actually arrive. Secure upload links, media received with a timestamp, receipt confirmed, and templates managed from one dashboard. Meta-approved integration, no app for the customer to install.

  • Transactional and promotional messaging
  • FAQs, order tracking, appointment booking
  • images, PDFs, video, location pins, interactive buttons
  • delivery analytics
03

Website agent

Catches the enquiry at the moment of intent — voice or chat, on your existing site, in one script tag. Not a bot that answers and stops: it navigates, fills forms, raises tickets, and hands to a human supervisor when the workflow calls for it.

  • Drop-in SDK
  • framework agnostic
  • voice or chat
  • live in under 30 minutes
04

Email agent

The channel of record. Confirmations, statements, requisition trails and escalations sent to the right person and the right manager, so nothing depends on someone remembering to forward it.

05

App agent

Inside your existing customer or field app. Prompts, collects and verifies in-session, so a journey that starts in the app doesn't have to leave it.

06

OCR agent

Runs behind whichever channel the file arrives on. Intelligent document processing across invoices, forms, IDs and contracts, with ML cross-validation that flags anomalies rather than guessing. Anything below the confidence threshold goes to an exception queue.

  • 20+ Indian scripts
  • PDFs, scanned images, photographs, low-quality documents
  • REST APIs into ERP, CRM and DMS
The infrastructure

Eight years of enterprise telephony, still doing the heavy lifting.

The agents are new. The network they run on has been carrying bank and NBFC traffic since 2017 — and most of it is available on its own, whether or not you ever deploy an agent.

01

Cloud telephony

Manage customer calls across branches, agents and locations with full visibility.

  • Pincode routing — every call directed to the right branch or agent by mapping branches to area pincodes
  • Branch-level virtual numbers — a unique number per branch, so calls go local while tracking stays central
  • Media performance tracking — unique numbers mapped to each marketing channel, so you know which spend produced which call
  • Outbound from CRM — initiate calls, or auto-outbound campaigns, straight from your existing system
02

IVR

Intelligent routing at the front door — service to the contact centre, sales into a qualification process, with the logic changeable without a vendor ticket.

03

Smart Dialer

High-volume calling infrastructure built for Indian conditions: retry cadence, answering-machine detection, calling-window enforcement, and CLI management so numbers don't get flagged.

04

Atmos

Telecom and CRM in one mobile platform, for teams that work away from a desk.

  • Business calls over VoIP or standard telecom, from the app
  • Lead tracking and management built in
  • Call notes, lead status and follow-ups updated in the moment
  • Full interaction history in the dashboard, so every conversation has context
05

Number masking

Customer and field-agent numbers concealed on both sides, with the conversation still recorded and logged against the account.

The intelligence layer

Understanding every conversation, not just completing it.

An intelligence layer on top of communication, so leadership can see what customers are actually saying rather than what a call disposition field says they said.

01

Agent Assist

Real-time support for human agents during live calls — live transcription, context-aware suggested responses, automated knowledge-base retrieval, sentiment alerts for de-escalation, next-best-action guidance, and post-call summaries and CRM updates written automatically.

02

Conversation analysis

Customer intent — what people are actually enquiring about, by product and category. Sentiment — how the conversation went, not just whether it connected. Agent effectiveness — performance measured consistently across branches and teams. Custom metrics — define what matters to your organisation, and every call is audited against it

  • Customer intent — what people are actually enquiring about, by product and category
  • Sentiment — how the conversation went, not just whether it connected
  • Agent effectiveness — performance measured consistently across branches and teams
  • Custom metrics — define what matters to your organisation, and every call is audited against it
Two ways in

Buy the infrastructure, or deploy the outcome

Platform componentsAgentic workflows
What you getTelephony, numbers, routing, dialer, WhatsApp, OCR or analytics — configured for your environmentA complete process built from those components, configured end to end
Who it suitsTeams with their own process who need better infrastructure underneath itTeams who want the outcome without building the process
What you bringYour own process, scripts and team — we replace the infrastructure underneathYour objective and your systems — we bring the process
What changes on day oneSame team, same process, better routing, reach and visibilityThe work runs whether or not anyone is at their desk

Choose the part you need now

Buy a platform component, a complete workflow, or move between the two without rebuilding your stack.