IIFL Finance Achieves 17X Lead Conversion Growth with Advanced CRM and Media Attribution
IIFL Finance Ltd, a leading NBFC (Non-Banking Financial Company) in India, caters to millions of customers through its extensive network of over 2,000 branches. With a market capitalization of ₹10,099.89 Crore, IIFL serves a wide range of financial needs across the country. Despite their broad reach, the company faced challenges in lead management, media attribution, and overall conversion rates.